FirstRain is a business analytics platform designed for enterprise users at Fortune 500 companies. FirstRain’s recent Orion release combines and analyzes unstructured data, including internal data from the customer’s CRM and external data from social networks and the global web. Using predictive data models, FirstRain creates predictive profiles at the individual, company, and industry level.
The FirstRain API allows developers to embed data insights into the sales and marketing pipeline. These predictive insights can help generate leads, qualify sales opportunities, personalize the customer experience, and identify business risks related to credit, supply chain, and renewal.